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商品編號： 9-315-C07 出版日期： 作者姓名： David A. Garvin, Nancy Hua Dai 商品類別： Other 商品規格： 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure travel, and corporate travel, and the sources of its competitive advantage. The firm's culture, organization and call center operations are described in detail, as are its decision-making and business processes. At the end of the case, executives are considering whether Ctrip should actively pursue either the budget or luxury travel segments, which would mean shifting attention from the company's core customer base of Frequent Independent Travelers.
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